SoLoMoCo - Venturing in Mobile Services

AT&T cements mobile bar code strategy with three new services

AT&T cements mobile bar code strategy with three new services

By Peter Finocchiaro

August 4, 2010

AT&T's new mobile bar code services will let consumers and businesses gain more exposure to the technology

Wireless carrier AT&T has launched three mobile bar code services with the goal of asserting its dominance in the emerging interactive marketing channel.

Two of the services, Code Scanner and Create-a-Code, are consumer-oriented tools that let users scan and create mobile bar codes. By contrast, the Code Management Platform is targeted at businesses looking to develop mobile bar code experiences, and serves as an extension of the carrier’s Mobile Bar Code Charter Program.

“[This initiative] is the latest milestone in AT&T’s efforts to develop mobile bar codes into an effective direct response solution for brands and their consumers,” said Jenny Bridges, spokeswoman at AT&T, Dallas. “We see a tremendous opportunity for widespread adoption of this technology for consumers and business alike.

“AT&T’s vision is to get to a place of interoperability between and among bar code scanning technologies to enable seamless interactive marketing,” she said.

AT&T is integrating technology from Mobile Tag Inc., a provider of universal bar code reader technology.

More brands are launching mobile bar code campaigns each day, sometimes with great success.

For example, a recent Verizon mobile bar code campaign achieved 175,000 scans during its run (see story).

It is perhaps unsurprising then that a mobile player of AT&T’s stature would look for ways to leverage its brand clout with mobile bar codes.

Code Scanner and Create-a-Code
The Code Scanner application can be downloaded for free from BlackBerry App World, Android Market, or at http://www.scan.mobi.

AT&T said it plans to make the Code Scanner available in additional application stores.

The application lets users scan 1D and 2D bar codes found in magazines, stores and online for more information or promotions.

Here is a screen grab with one example of the scanner application in action:

Meanwhile, the Create-a-Code service lets mobile users develop their own bar codes that can lead others to content such as Web sites and contact information.

Participants can create their bar codes for free at http://www.att.com/createacode.

via www.mobilemarketer.com

AT&T will use 2D technology from MobileTag to launch in the US

AT&T to Initiate 2D Barcodes Charter Program for Its Business Customers

New Program to Test 2D Barcode Scanning Across AT&T's Portfolio of Mobile Devices

DALLAS, March 24

AT&T* today announced it will launch a Charter program in the coming weeks to test the use of 2D barcode scanners on AT&T mobile devices. The Charter program is being launched to test consumer response rates as well as the effectiveness of consumer barcode scanning technology as an interactive marketing vehicle.

Consumer barcode scanning represents the next generation of interactive targeted marketing, enabling advertisers to deliver relevant content and offers to consumers, as well as being a valuable and efficient tool for consumers to search for promotions and information using their mobile device. This technology can be used to scan traditional 1D barcodes, also known as UPC codes, as well as 2D barcodes.

AT&T is currently selecting up to 12 enterprise customers to participate in this charter program across key sectors including consumer packaged goods, retail, hospitality and financial services. The consumer barcode technology can be used across a variety of mediums including indoor and outdoor signage, packaging, catalogues, television, the internet, as well as traditional print and mail advertising. AT&T will use technology from Mobile Tag Inc., a provider of universal bar code reader technology.

AT&T will soon make available to consumers via download a mobile application to read the 2D barcodes on a variety of mobile devices across multiple platforms including Android, BlackBerry® and Windows®.

"We're excited to work with some of our key business clients to develop this new solution for consumer engagement, which is one of the most innovative solutions to come out of the mobile application space," said Joe Lueckenhoff, senior vice president, product management, wireline and mobility services, AT&T Business Solutions. "Our vision is to provide our business customers with the ability to reach their target customer in an interactive and direct manner, while preserving consumer choice and control over their mobile experience."

This new 2D barcode charter program will provide AT&T and its customers with a better understanding of the marketing and advertising potential that 2D barcodes offers. AT&T will work closely with customers participating in the program to measure results and participants will have the opportunity to provide feedback.

"The last decade has seen a dramatic shift in the way consumers use their mobile phones to interact with the world around them," said Michael Liard, Practice Director, RFID and Bar Code at ABI Research. "We have witnessed mobile marketing campaigns evolve from basic SMS campaigns to content-rich 2D barcode-enabled mobile applications such as mobile couponing and information delivery. Mobile barcodes can extend the marketing reach of any retailer or enterprise, serving as a permission-based way for consumers to engage directly with a company or brand."

AT&T delivers a comprehensive suite of business solutions designed to meet the diverse operational needs of manufacturers, distributors and retailers of consumer goods. For more information on AT&T's enterprise mobility offerings, visit http://www.business.att.com/enterprise/Portfolio/enterprise-mobility-enterprise/.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

SOURCE AT&T Inc.

Contact

Melissa Mirabile, Office, +1-212-453-2327, Mobile, +1-914-841-5180, mmirabil@attnews.us, for AT&T; or Janet Wyles of AT&T, Office, +1-908-234-6067, Mobile, +1-732-331-6754, wyles@att.com

Press coverage of Mobiletag in phone magazines

 

Barcode ads on 20 minutes

 

Mobiletag is 1st on AppStore

Mobitag is 1st on AppStore
Originally uploaded by BatMinh

Good to see that the application is ranked no.1 on Appstore after just one week (Productivity segment)

The Leading Universal Barcode Reader and Price Comparator on Your Mobile Phone!

The Leading Universal Barcode Reader and Price Comparator on Your Mobile Phone!

All in 1!

Cliquez ici pour voir le communiqué multimédia en français.

PARIS, February 8 /PRNewswire/ — Mobile Tag, the European leader in mobile barcode solutions, continues to innovate with the launch of its latest application: mobiletag Universal Reader and shopping.

Mobile Tag is behind the creation of the flashcode, the standard 2D barcode used by operators in France. This type of Datamatrix barcode is used by the biggest companies in display, transportation, distribution, the pharmaceutical industry, and more.

Mobile Tag has always tried to develop new technology from the consumer's point of view, and the mobiletag Universal Reader & shopping is no exception.

The concept behind this application is to send, receive and share information and best prices to everyone and for everyone through all standardized barcodes.

Scanning a barcode with your mobile phone is simply taking a picture of it with your phone, using the mobiletag application. Mobile tag is free!

Universal Reader

For the first time, your mobile phone can scan the three international standard barcodes with a single application. Mobiletag scans 1D barcodes (EAN 13, UPC, etc.) and 2D barcodes (Datamatrix, flashcode, Fotokody, QR-Code, etc.).

2D barcodes allow you to access different content types such as video, photos, SMS, call, business cards, promotions, instant winners, and more. These barcodes are used on every continent.

1D barcodes are printed on almost every product sold throughout the world. Until now, these barcodes were only used at the cash register. Mobiletag has transformed this manufacturing barcode into a very practical tool for consumers.

Mobiletag is a downloadable application on all major mobile stores. One of the innovations is to offer a universal reader on Android, Iphone, Blackberry, Windows, Symbian, and more.

All of these platforms will be available in February 2010 and will be presented at the World Mobile Congress in Barcelona (15 - 18 February) Hall 2 Booth 2G32.

Finally, a Universal reader that is truly Universal!

Price Comparator

In addition to the Universal reader, mobiletag has developed a product price comparator. Consumers can compare the best offers from different merchants.

The price finder works on 1D barcodes.

Initially, you can compare prices offered by websites. You will then also be able to get product information from stores around you.

Get the best price and purchase products using your mobile phone, or go to the store to find your product.

Save price information that you have collected in the "History" menu or send it to your friends; you can also share it through your social networks (facebook, etc.).

You can also use the mobile tag application to create shopping lists or a price alert on a selected product. You will receive an alert informing you that a merchant is offering a product at the price you want.

There are 1D barcodes everywhere around us so scanning can become a game; however, mobiletag really allows you to save money on your purchases.

...Scan and compare prices!

About Mobile Tag, mobiletag

Innovative company, Mobile Tag is a leading software developer specialising in mobile handset software solutions.

In 2006, the company launched mobiletag, an embedded software application that allows mobile phones to read 2D barcodes, otherwise known as tags, simply by using the phone's camera. Mobile Tag developed the software to create quick access to external content.

Mobile Tag received a venture capital investment of 4 million euros in October 2008, funded by new lead investor Alven Capital and by existing shareholders (XAnge Private Equity and IDF Capital). This capital increase will allow mobiletag to pursue its international growth strategy in the market of 2D barcodes. mobiletag has already established business partnerships with the major mobile network Operators and with international brands.

http://www.mobiletag.com. For mobiles, please use: http://m.mobiletag.com.

Mobile Tag is a member of GS1, the OMA (open mobile alliance) and is partners with AFMM (French association of mobile multimedia).

TV coverage of our technology on Canal+

   

Et si l'on parlait Marketing : Après la réalité augmentée, le livre augmenté

via henrikaufman.typepad.com

Le QRcode s'invite sur les bouteilles de lait Italien - Nexence, agence de marketing mobile : bluetooth, code barre 2D, m-couponing

via www.agence-marketing-mobile.fr

Orange lance l'Hyperlivre : un ouvrage truffé de flashcodes - Actualités - ZDNet.fr

Face à la baisse des ventes de contenus culturels classiques, les industriels doivent innover. Dans l'édition, il y a bien sûr les ebooks, ces livres électroniques connectés à Internet. Mais ce n'est pas tout.

via www.zdnet.fr

http://www.orange-innovation.tv/hyperlivre/webtv/mode/detail/54/la-conference-de-presse-comme-si-vous-y-etiez/lang/fr/play/1/