SoLoMoCo - Venturing in Mobile Services

AT&T will use 2D technology from MobileTag to launch in the US

AT&T to Initiate 2D Barcodes Charter Program for Its Business Customers

New Program to Test 2D Barcode Scanning Across AT&T's Portfolio of Mobile Devices

DALLAS, March 24

AT&T* today announced it will launch a Charter program in the coming weeks to test the use of 2D barcode scanners on AT&T mobile devices. The Charter program is being launched to test consumer response rates as well as the effectiveness of consumer barcode scanning technology as an interactive marketing vehicle.

Consumer barcode scanning represents the next generation of interactive targeted marketing, enabling advertisers to deliver relevant content and offers to consumers, as well as being a valuable and efficient tool for consumers to search for promotions and information using their mobile device. This technology can be used to scan traditional 1D barcodes, also known as UPC codes, as well as 2D barcodes.

AT&T is currently selecting up to 12 enterprise customers to participate in this charter program across key sectors including consumer packaged goods, retail, hospitality and financial services. The consumer barcode technology can be used across a variety of mediums including indoor and outdoor signage, packaging, catalogues, television, the internet, as well as traditional print and mail advertising. AT&T will use technology from Mobile Tag Inc., a provider of universal bar code reader technology.

AT&T will soon make available to consumers via download a mobile application to read the 2D barcodes on a variety of mobile devices across multiple platforms including Android, BlackBerry® and Windows®.

"We're excited to work with some of our key business clients to develop this new solution for consumer engagement, which is one of the most innovative solutions to come out of the mobile application space," said Joe Lueckenhoff, senior vice president, product management, wireline and mobility services, AT&T Business Solutions. "Our vision is to provide our business customers with the ability to reach their target customer in an interactive and direct manner, while preserving consumer choice and control over their mobile experience."

This new 2D barcode charter program will provide AT&T and its customers with a better understanding of the marketing and advertising potential that 2D barcodes offers. AT&T will work closely with customers participating in the program to measure results and participants will have the opportunity to provide feedback.

"The last decade has seen a dramatic shift in the way consumers use their mobile phones to interact with the world around them," said Michael Liard, Practice Director, RFID and Bar Code at ABI Research. "We have witnessed mobile marketing campaigns evolve from basic SMS campaigns to content-rich 2D barcode-enabled mobile applications such as mobile couponing and information delivery. Mobile barcodes can extend the marketing reach of any retailer or enterprise, serving as a permission-based way for consumers to engage directly with a company or brand."

AT&T delivers a comprehensive suite of business solutions designed to meet the diverse operational needs of manufacturers, distributors and retailers of consumer goods. For more information on AT&T's enterprise mobility offerings, visit http://www.business.att.com/enterprise/Portfolio/enterprise-mobility-enterprise/.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

SOURCE AT&T Inc.

Contact

Melissa Mirabile, Office, +1-212-453-2327, Mobile, +1-914-841-5180, mmirabil@attnews.us, for AT&T; or Janet Wyles of AT&T, Office, +1-908-234-6067, Mobile, +1-732-331-6754, wyles@att.com

Press coverage of Mobiletag in phone magazines

 

Mobiletag is 1st on AppStore

Mobitag is 1st on AppStore
Originally uploaded by BatMinh

Good to see that the application is ranked no.1 on Appstore after just one week (Productivity segment)

The Leading Universal Barcode Reader and Price Comparator on Your Mobile Phone!

The Leading Universal Barcode Reader and Price Comparator on Your Mobile Phone!

All in 1!

Cliquez ici pour voir le communiqué multimédia en français.

PARIS, February 8 /PRNewswire/ — Mobile Tag, the European leader in mobile barcode solutions, continues to innovate with the launch of its latest application: mobiletag Universal Reader and shopping.

Mobile Tag is behind the creation of the flashcode, the standard 2D barcode used by operators in France. This type of Datamatrix barcode is used by the biggest companies in display, transportation, distribution, the pharmaceutical industry, and more.

Mobile Tag has always tried to develop new technology from the consumer's point of view, and the mobiletag Universal Reader & shopping is no exception.

The concept behind this application is to send, receive and share information and best prices to everyone and for everyone through all standardized barcodes.

Scanning a barcode with your mobile phone is simply taking a picture of it with your phone, using the mobiletag application. Mobile tag is free!

Universal Reader

For the first time, your mobile phone can scan the three international standard barcodes with a single application. Mobiletag scans 1D barcodes (EAN 13, UPC, etc.) and 2D barcodes (Datamatrix, flashcode, Fotokody, QR-Code, etc.).

2D barcodes allow you to access different content types such as video, photos, SMS, call, business cards, promotions, instant winners, and more. These barcodes are used on every continent.

1D barcodes are printed on almost every product sold throughout the world. Until now, these barcodes were only used at the cash register. Mobiletag has transformed this manufacturing barcode into a very practical tool for consumers.

Mobiletag is a downloadable application on all major mobile stores. One of the innovations is to offer a universal reader on Android, Iphone, Blackberry, Windows, Symbian, and more.

All of these platforms will be available in February 2010 and will be presented at the World Mobile Congress in Barcelona (15 - 18 February) Hall 2 Booth 2G32.

Finally, a Universal reader that is truly Universal!

Price Comparator

In addition to the Universal reader, mobiletag has developed a product price comparator. Consumers can compare the best offers from different merchants.

The price finder works on 1D barcodes.

Initially, you can compare prices offered by websites. You will then also be able to get product information from stores around you.

Get the best price and purchase products using your mobile phone, or go to the store to find your product.

Save price information that you have collected in the "History" menu or send it to your friends; you can also share it through your social networks (facebook, etc.).

You can also use the mobile tag application to create shopping lists or a price alert on a selected product. You will receive an alert informing you that a merchant is offering a product at the price you want.

There are 1D barcodes everywhere around us so scanning can become a game; however, mobiletag really allows you to save money on your purchases.

...Scan and compare prices!

About Mobile Tag, mobiletag

Innovative company, Mobile Tag is a leading software developer specialising in mobile handset software solutions.

In 2006, the company launched mobiletag, an embedded software application that allows mobile phones to read 2D barcodes, otherwise known as tags, simply by using the phone's camera. Mobile Tag developed the software to create quick access to external content.

Mobile Tag received a venture capital investment of 4 million euros in October 2008, funded by new lead investor Alven Capital and by existing shareholders (XAnge Private Equity and IDF Capital). This capital increase will allow mobiletag to pursue its international growth strategy in the market of 2D barcodes. mobiletag has already established business partnerships with the major mobile network Operators and with international brands.

http://www.mobiletag.com. For mobiles, please use: http://m.mobiletag.com.

Mobile Tag is a member of GS1, the OMA (open mobile alliance) and is partners with AFMM (French association of mobile multimedia).

NeoMedia Announces 1st Licensing Deal With Mobile Tag - U.S. Mobile Barcode Market Poised for Growth

ATLANTA / LONDON, July 29, 2009 – Today NeoMedia Technologies, Inc. (OTC BB: NEOM), and Mobile Tag, Inc. leaders in mobile barcode technology, announce a non-exclusive patent licensing agreement for machine readable mobile codes under NeoMedia’s patent portfolio. This is the first contract to be announced under NeoMedia’s recently launched licensing program.

NeoMedia’s objective is to create an open and interoperable 2D barcoding ecosystem which will create lucrative and compelling opportunities for all participants, including brands, advertising agencies and mobile operators. By licensing its technology, NeoMedia aims to foster innovation and competition to create exciting new applications and services that will appeal to consumers. This activity will unlock the potential of mobile barcoding to become an integral part of consumers’ daily lives.

This licensing deal enables Mobile Tag, Inc. to engage consumer brands, advertising agencies, mobile operators and the OEMs that supply them with NeoMedia’s officially licensed U.S. patents. As a charter licensee, Mobile Tag, Inc. recognizes NeoMedia’s contributions to the industry and efforts to establish real world interoperability in the mobile barcode market. Both companies participated in the NeuStar sponsored interoperability pilot program at CTIA in March 2009, and this commercial licensing agreement shifts the marketplace from trial to practical reality.

NeoMedia and Mobile Tag, Inc. are committed to establishing an open operating environment. Licensing arrangements like this are the foundation needed to unify the marketplace and create the scale needed for consumer brands to invest in mobile barcoding as a key advertising channel. Mobile Tag, Inc. is the first company licensed to operate under NeoMedia’s Intellectual Property for indirect mobile barcoding solutions.

“This deal is a critical milestone for the industry and we’re grateful that Mobile Tag, Inc. stepped forward to work with us. It affirms that the market has realized the importance of creating a legitimate, licensed and open environment for all and I believe it marks the tipping point for rapid commercialization of mobile barcodes in the U.S.,” commented Iain McCready, CEO of NeoMedia.

“Mobile Tag, Inc. recognizes the innovation and capability enabled by the art captured in NeoMedia’s IP,” stated William J. Hoffman, CEO of Mobile Tag, Inc. “We are pleased to license with NeoMedia and believe it will spur innovation and adaptation of this technology on par with the explosion witnessed by SMS services earlier in this decade. Mobile machine readable codes will be mainstream in the U.S. just as they are in Japan, France and Poland where they are found on nearly 210 million phones. It is time to get on with it!”

“Mobile Tag focuses on delivery of carrier-grade client software and transaction infrastructure,” continued Hoffman, “while insuring brands, businesses and consumers who use that technology are pleased with the experience.”