SoLoMoCo - Venturing in Mobile Services

Tags in physical and digital maps with Michelin

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Press coverage of Mobiletag in phone magazines

 

Orange lance l'Hyperlivre : un ouvrage truffé de flashcodes - Actualités - ZDNet.fr

Face à la baisse des ventes de contenus culturels classiques, les industriels doivent innover. Dans l'édition, il y a bien sûr les ebooks, ces livres électroniques connectés à Internet. Mais ce n'est pas tout.

via www.zdnet.fr

http://www.orange-innovation.tv/hyperlivre/webtv/mode/detail/54/la-conference-de-presse-comme-si-vous-y-etiez/lang/fr/play/1/

Nokia Adds MOTOR TREND®, AUTOMOBILE® Magazine to Media Network

Las Vegas; March 31, 2008 — Nokia today announced that SOURCE INTERLINK MEDIA™, a leading
vertically integrated magazine publisher with more than 75 titles, has joined the global Nokia Media
Network, a mobile advertising network comprised of blue-chip publishers, Tier 1 mobile operators
and Nokia media properties. The Nokia Media Network’s wide reach of a global mobile audience is
yielding click-through rates averaging 10 percent in certain channels
The collaboration will incorporate SOURCE INTERLINK MEDIA’s™ mobile Web properties, including
MOTOR TREND® and AUTOMOBILE® Magazine, into the Nokia Media Network, which allows advertisers
to place ads on high-quality publisher and operator mobile Web pages, as well as Nokia properties,
representing a reach of more than 100 million mobile consumers around the globe. SOURCE
INTERLINK MEDIA’s™ magazine publications reach more than 80 million readers each month.
“We are pleased to be able to offer our advertisers this ability to reach a wider audience on the most
personal of mediums, the mobile handset,” said Sean Holzman, president of SOURCE INTERLINK
MEDIA’s™ Enterprises Division. “Our readers represent a population that is active and constantly on the
go, so reaching them via their mobile phone simply makes sense.”
“The Automotive Channel in the Nokia Media Network is already a top destination for our auto
advertisers,” said Vice President and Head of Nokia Interactive Mike Baker. “Adding these leading
automotive publications to our network will enhance our ability to target mobile consumers who are
auto aficionados or in the market for a new car. We are pleased to have quality publishers like SOURCE
INTERLINK MEDIA™ as part of the Nokia Media Network.”
Nokia Interactive was formed when Nokia acquired mobile advertising leader, Enpocket, in October
2007. Nokia provides mobile advertising on its Nokia Media Network and award-winning mobile
marketing services to top brand advertisers like Hyundai and Land Rover.

REUTERS TEAMS UP WITH NOKIA AD BUSINESS

London

– Reuters, the global information company, today announced a new program with the Nokia Ad Business to provide extensive mobile advertising solutions for Reuters UK through its worldwide partner network of mobile operators and publishers. 

 

The existing Reuters sales team will be supported by the Nokia Ad Business, which was formed when Nokia acquired mobile advertising leader Enpocket in October 2007. Nokia’s worldwide media sales team will sell mobile advertising on the Reuters UK mobile site, plus Nokia will offer additional solutions such as branded mobile websites for Reuters’ advertisers, enabling them to take full advantage of the mobile marketplace. 

 

“We are delighted to announce this new partnership with Nokia and believe it will greatly extend the breadth of our advertising reach within the mobile arena,” said Tim Faircliff, General Manager for Consumer Media, UK & EMEA at Reuters. “Working with Nokia offers us access to premium global audiences through its advertising network and will offer broader opportunities to our existing media sales team.”

 

“We are pleased to work with blue chip publishers, like Reuters,” said Mike Baker, VP and Head of Nokia Ad Business Unit. “Our advertising clients trust their mobile advertising to Nokia because they are looking for brand-safe opportunities to reach consumers on quality mobile properties, such as Reuters.”

 

Nokia Ad Business offers advertisers the reach of over 100 million mobile consumers and delivers mobile advertising across multiple formats, including mobile Web display advertising, SMS, MMS, in-application, and video.