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Nokia Adds MOTOR TREND®, AUTOMOBILE® Magazine to Media Network

Las Vegas; March 31, 2008 — Nokia today announced that SOURCE INTERLINK MEDIA™, a leading
vertically integrated magazine publisher with more than 75 titles, has joined the global Nokia Media
Network, a mobile advertising network comprised of blue-chip publishers, Tier 1 mobile operators
and Nokia media properties. The Nokia Media Network’s wide reach of a global mobile audience is
yielding click-through rates averaging 10 percent in certain channels
The collaboration will incorporate SOURCE INTERLINK MEDIA’s™ mobile Web properties, including
MOTOR TREND® and AUTOMOBILE® Magazine, into the Nokia Media Network, which allows advertisers
to place ads on high-quality publisher and operator mobile Web pages, as well as Nokia properties,
representing a reach of more than 100 million mobile consumers around the globe. SOURCE
INTERLINK MEDIA’s™ magazine publications reach more than 80 million readers each month.
“We are pleased to be able to offer our advertisers this ability to reach a wider audience on the most
personal of mediums, the mobile handset,” said Sean Holzman, president of SOURCE INTERLINK
MEDIA’s™ Enterprises Division. “Our readers represent a population that is active and constantly on the
go, so reaching them via their mobile phone simply makes sense.”
“The Automotive Channel in the Nokia Media Network is already a top destination for our auto
advertisers,” said Vice President and Head of Nokia Interactive Mike Baker. “Adding these leading
automotive publications to our network will enhance our ability to target mobile consumers who are
auto aficionados or in the market for a new car. We are pleased to have quality publishers like SOURCE
INTERLINK MEDIA™ as part of the Nokia Media Network.”
Nokia Interactive was formed when Nokia acquired mobile advertising leader, Enpocket, in October
2007. Nokia provides mobile advertising on its Nokia Media Network and award-winning mobile
marketing services to top brand advertisers like Hyundai and Land Rover.

Nokia Wins Frost & Sullivan Award for Mobile Advertising

Boston, Mass.; March 27, 2008 — Nokia has been awarded the 2008 North American Mobility Award
for On-deck Mobile Advertising by Frost & Sullivan, solidifying the company’s position as one of the
pioneers and continued leaders of the mobile advertising industry.
Nokia acquired mobile advertising leader, Enpocket, in October 2007 and continues to leverage
Enpocket’s ground-breaking analytics technology to optimize campaigns, improve conversions, and
measure campaign performance across the network, allowing the company to provide mobile
advertising solutions to some of the biggest brand advertisers around the world.
“Nokia continues to drive innovation in the U.S. Mobile Advertising industry and remains the preferred
partner of mobile operators, advertisers and content publishers,” said Frost & Sullivan Senior Industry
Analyst Vikrant Gandhi. “The company has been a key partner of Sprint’s pioneering mobile
advertising initiative and plays a central role in ad-enabling Sprint’s mobile properties and powering
the Sprint Mobile Media Network.”
Nokia enables advertisers to place ads on publisher and operator mobile Web pages, as well as Nokia
properties, representing a global consumer reach of more than 100 million mobile consumers. As
part of the turn-key service for advertisers, the award-winning mobile marketing team from Nokia
creates mobile campaigns for hundreds of top brands.
“We’re pleased to accept this award from Frost & Sullivan,” said Mike Baker, VP and head of Nokia
Interactive. “We are committed to building a mobile advertising ecosystem that provides advertisers
with a high- performaning and measurable medium for reaching their target audience while ensuring
a relevant and respectful advertising experience for consumers.”
Frost & Sullivan Mobility Awards recognize outstanding industry achievements by presenting awards
to top companies in a variety of Mobile & Wireless markets. The Mobility Awards recognize the
diligence, perseverance, and dedication required to develop successful products, services,
technologies, and solutions that have demonstrated unparalleled excellence in the increasingly
competitive global marketplace. These Awards recognize superior planning and execution of product
launches, technological innovations, distribution strategies, mergers and acquisitions, and strategic
alliances. A host of other crucial marketing factors such as leadership, strategy, service, innovation,
integration, and development are also recognized. Frost & Sullivan presents Mobility Awards in
recognition of companies that endeavored to make a positive contribution to the Mobile & Wireless
market.
To learn more about Frost & Sullivan’s Best Practices Awards program, visit www.awards.frost.com

Nokia sweeps the board at Mobile Marketing Awards

Wins Grand Prix, Creativity and Innovation Awards

March 18 2008; London – Nokia picked up five awards at Mobile Marketing UK 2008 Awards at
Bloomsbury Ballroom in London March 6. “Shoot and Score”, its project for Vodafone around the UEFA
Champions League picked up the coveted awards for “Best creativity in Mobile Marketing” and “Most
innovative use of technology in Mobile Marketing.”
Vodafone Mobile Internet, another Nokia project, won the big prize of the evening, the “Grand Prix”,
which was voted for by the 250-strong audience on the night. The project also picked up the “Best
use of mobile as part of an integrated campaign” award earlier in the evening.
Nokia’s work on mobile couponing with the Financial Times was also recognized and commended in
the “Best use of mobile in customer relationship marketing” category.
“The standard of mobile campaigns has shifted up a gear this year, so it’s a huge endorsement that
the work we do for brands is still leading the pack. Vodafone and the Financial Times have been
pioneering new technologies with us and importantly ensuring that the consumer experience
remains simple and rewarding,” said Mike Baker, VP and Head of Nokia Interactive.
Shoot and Score, developed in conjunction with Mobile Acuity, used pioneering image recognition
technology and an original creative idea to engage consumers in a mobile penalty shoot out,
supporting Vodafone’s sponsorship of the UEFA Champions League across multiple channels.
Vodafone Mobile Internet was a multi-faceted mobile campaign that engendered usage of mobile
internet services, using MMS and brand new mechanics such as “text-to-search”.
The Financial Times project, developed in conjunction with i-movo, pioneered the use of mobile
coupons to drive circulation of the newspaper.
Nokia acquired mobile advertising leader, Enpocket, in October 2007. Nokia Interactive has an
ambition for all consumers to have connected mobile devices with rich and valuable services
supported by relevant and respectful advertising. The Nokia Media Network provides reach to
millions of mobile consumers through advertising on more than 70 blue-chip mobile publishers,
operator partners and Nokia properties. Hundreds of top brands, including BMW and Paramount, use
Nokia’s award-winning mobile marketing team to create end-to-end, high-performance mobile
experiences for their customers.

Nokia elected to board of Mobile Marketing Association

March 12, 2008, Espoo – Nokia today announced that Jeremy Wright, global director of mobile brand
strategy for Nokia Interactive, was elected to the Mobile Marketing Assocation’s U.S. Board, furthering
Nokia’s position as a thought leader in the mobile marketing industry.
“As the convergence between online and mobile quickens, it is becoming more important than ever
for the mobile channel to have a strong voice and leadership in the wider media industry – a role the
Mobile Marketing Association is uniquely placed to deliver,” Wright said. “I am honored to have been
elected to this role.”
Jeremy has more than seven years experience in mobile: as Co-founder and CMO of Enpocket, which
was successfully sold to Nokia last year; and as Chairman of the UK MMA from 2002 to 2004, in which
role he led the development of the first comprehensive MMA Code of Conduct.
With more than 20 years of experience in publishing, broadcasting, ad agencies, online and mobile,
and with his new focus at Nokia, Jeremy will be able to make a unique and potent contribution to the
Board and the development of the MMA,” said Mike Baker, vice president and head of Nokia
Interactive. “We work alongside the MMA across three continents and are proud to contribute to its
efforts to drive forward mobile advertising and marketing standards and practices.”
David Barker, EMEA head of publishers and partnerships for Nokia Interactive, serves as a member of
the EMEA MMA Board and Sandy Agarwal, APAC sales director for Nokia Interactive, who was chair of
MMA Asia Pacific in 2007, now serves on the MMA APAC Board.
Nokia has an ambition for all consumers to have connected mobile devices with rich and valuable
services supported by relevant and respectful advertising. The Nokia Media Network provides reach to
millions of mobile consumers through advertising on more than 70 blue-chip mobile publishers,
operator partners and Nokia properties. Hundreds of top brands including BMW, Paramount and
Pepsi use Nokia’s award winning mobile marketing team to create end-to-end, high performance
mobile experiences for their customers.

Mediacom in Dusseldorf