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Apple To Charge A Premium For Premium Mobile Advertising : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community

via www.mobilemarketingwatch.com

QR Codes in Central Park

via 2d-code.co.uk

New York’s Central Park will have a QR Code interactive board game during Arbor Day Weekend, April 30 to May 1, 2010. On the day of the event visitors will receive a map of a an interactive tour of the park showing the location of ‘Parkodes’ (image below). Scanning the QR Code will reveal a question relating to its exact location, for example near the bandshell “Which well-known orchestra plays here at the Bandshell?” and a link will takes users to the answer.

La Foire Internationale de Bordeaux guide et informe ses visiteurs grâce au QR Code - Nexence, agence de marketing mobile : bluetooth, code barre 2D, m-couponing

via www.agence-marketing-mobile.fr

Congrès et Expositions de Bordeaux a décidé d’intégrer un QR Code et un site mobile à sa stratégie de communication à l’occasion de la Foire Internationale de Bordeaux. L’ensemble de ce dispositif d’information interactif a été déployé par Nexence.

via www.agence-marketing-mobile.fr

La Poste uses barcode with Mobiletag

La Poste
Originally uploaded by Minh Q. Tran

Mobile Banking : use cases

via mobile-barcode.tmcnet.com

Launch of flashcode in Troyes

PayPal Set To Debut In-App Payments For iPhone & Android : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community

PayPal made an informal announcement today indicating that it will soon offer in-app purchases for both the iPhone and Android platforms.  While surprising, the company said it has already gained approval from both Apple and Google to do so.

via www.mobilemarketingwatch.com

Augme’s Major Push To Bring Barcodes To Consumer Packaged Goods : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community

Augme, a company providing mobile barcodes and other interactive marketing solutions, is going straight to the source to try and make mass-market barcodes a reality on a wide-range of consumer packaged goods (CPG).

via www.mobilemarketingwatch.com

Rapport AdMob, Android passe devant l'iPhone pour le trafic Web US

via www.servicesmobiles.fr

Les consommateurs sont intéressés par les coupons mobiles

ITRgames.comLes 5 derniers articlesFrédéric Mitterrand annonce une batterie de mesures en faveur du secteur du jeu vidéoTrophées Fnac : Super Mario Bros offre une Nintendo DSi XL et un voyage à MacaoLes Sims rouleront bientôt en véhicule électrique RenaultLa Warner Bros. Home Entertainment rachète le studio de jeux en ligne Turbine, Inc.Hommage 75e anniversaire de la naissance du King

via www.itrmobiles.com

Le BlackBerry Mobile Voice System 5 introduit les appels via le WiFi

Alors que débute aujourd'hui la Wireless Enterprise Symposium, la conférence annuelle de RIM à Orlando (Floride), la marque canadienne a annoncé une importante mise à jour de son Blackberry Mobile Voice System qui passe en version 5.

via www.businessmobile.fr

Mobile Barcode Innovation Center

Veolia Transport, the operator of bus and tram services for Nice, France, is planning to install 2D barcodes and NFC access points at bus terminals and the surrounding towns and villages over the next few months.

via mobile-barcode.tmcnet.com

Foursquare Sets Sights On Monetization, Launches Local Business Dashboard : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community

via www.mobilemarketingwatch.com

No one quite expected Foursquare would grow so large so fast. Like other fast-growing Web companies, Foursquare has an enormous user-base and the attention of the entire tech industry, but has yet to develop a sustainable business model to monetize what its created.

The obvious business model is monetization via local businesses- the ones cashing in on the “check-in” craze Foursquare pioneered. Without Foursquare’s help, savvy business owners have already begun offering discounts and specials to customers who check-in to their locations frequently, or become mayors, and the concept has paid off nicely so far.

Foursquare has taken note, however, and has just created a dashboard to allow local businesses
that want to offer mayor specials and other rewards to people who check-in an easy to use Web-interface to organize, track and promote their various offers.

QR Code Desk Lamp

via 2d-code.co.uk

Iron Man 2

Iron Man 2
Originally uploaded by Minh Q. Tran

Nick Ford at Tappinn sent over this cool poster (image below) advertising the upcoming Iron Man 2 movie. The QR Code resolves to a mobile site with photos, trailers and information about the film.

Mobile Barcodes Are Going Nowhere Unless The Big Players Start Using Them : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community

via www.mobilemarketingwatch.com

Hype curve on mobile applications

Hype curve on mobile applications
Originally uploaded by Minh Q. Tran

An interesting curve on mobile applications from Gartner in 2009.

Apple Iphone TV Commercial: using barcode scanner

via www.apple.com

Official Google Blog: Introducing Google Places

Customized QR codes: From the dashboard page of Google Places, businesses in the U.S. can download a QR code that’s unique to their business, directly from their dashboard page. QR codes can be placed on business cards or other marketing materials, and customers can scan them with certain smartphones to be taken directly to the mobile version of the Place Page for that business.

via googleblog.blogspot.com

Blog « Free Barcode Scanning Software for iPhone, Android, Windows Mobile, Blackberry and Symbian.

via www.freebarcodescanner.com