The acqui-hire (aka acquihire) is a relatively recent phenomena that describes when a struggling company (generally but not always an early stage startup) is acquired primarily for its talent. Instead of buying companies for their products, or even potential financial contribution, acquirers who are leading the acqui-hire movement are now purchasing teams of smart people (generally engineers) who have a history of working well together with the hope that dropping in these teams might accelerate and advance their own businesses.
For startups that are not successful (or not successful enough) and who may be hitting the Series A Crunch, the acqui-hire offers a nice alternative to death – a soft landing if you prefer. It lets the company’s investors, if they have any, recoup some or all of their money and might give founders/the team a bit of money, a job and options/bonuses in the presumably more valuable acquirer. Acqui-hires are not where F.U. money gets made (translation: no unicorns here). At the end of the day, they are a much better alternative for both investors and founders who can now talk about their startup that was acquired and leave with something versus nothing.
We wanted to take a look at CB Insights data on acquihires between 2012 and 2013 to see trends in this relatively new type of exit. It is worth noting that acqui-hires are hard to isolate & identify. Some are obvious as the acquirer states it, but many acqui-hires inevitably get dressed up as acquisitions in an attempt to put lipstick on a pig.
Here is what the available acqui-hire data says…
Acqui-hires highlight that there is demand for mobile talent
The following graph shows a breakdown of the tech acquihires since 2012 by sector. Given that the tech industry itself is highly concentrated in the internet and mobile sectors, it is no surprise that most acquihired companies are in these two sectors. Internet clearly wins, with almost 60% of all acquihired tech companies operating in the internet space. Mobile, which comes in second, makes up about 38% of all acquihires while traditional software companies make up only 4% of all acquihires. The share of mobile is significant given that mobile is still a relatively small portion of overall VC but is growing quickly (the mobile industry recently had their first $1 billion+ quarter). Acquirers are clearly interested in mobile expertise and talent.
Most acqui-hired companies raise < $5 million
Of the companies on our list that were acqui-hired between 2012 and 2013, 40% companies did not receive any disclosed funding prior to their acquisition. In these cases, the founders might have done fairly well given that there would have been no investors to satisfy first. As evident in the chart below, a majority (86%) of the companies that were acqui-hired raised less than $5M.
Session time: the average amount of time spent on a mobile site
Benefits: helps determine if the website is meeting established goals. This metric measures network traffic for mobile apps and usage from existing customers. Is the goal to provide information customers need in the least amount of time, send them to a different website or engage them with content so they stay on the website as long as possible?
Depth of visit: average number of screens viewed compared to number of visits
Benefits: shows how engaged customers are with the site. It is critical for measuring effectiveness of specific pages that have a defined purpose (e.g., content campaigns or transactions). For example, your website is launching an awareness campaign with key content on the home page. Because visitors can view multiple pages within the same visit (e.g., home page and others), it is essential to know how much time was devoted to each visited page to measure effectiveness.
Frequency of visit: ratio of the number of visits to the number of users over a period of time
Benefits: identifies the frequency of visits to a mobile website and measures user loyalty. This is the most universal, fundamental and accurate way to measure traffic volume, and the most popular and widely reported metric for cross-comparing traffic from various websites.
Bounce rate: ratio of number of user visits with a single view event to total number of visits
Benefits: measures the percentage of users that come to the website and instantly leave, which is invaluable in determining website performance. For example, a directional site may be looking for a high bounce rate to direct visitors from an external site. For content-heavy sites, if the bounce rate is high, the website may not be appealing or interesting, and visitors will leave without opening another page. This shows how comfortable a customer is with mobile technology and the relevancy of the content and features.
Total downloads: number of times your app is downloaded from an app store
Benefits: demonstrates the amount of interest in an app. Counting the number of times an app is downloaded from an app store will provide the highest range of active users that may visit the site at any one time.
App users: number of unique app users over a period of time
Benefits: tracks how many people actually use the app after downloading.
Active user rate: ratio of the number of app users to the total downloads
Benefits: helps explain the gain or loss of audience over time.
New users: first time app users during a specified period of time
Benefits: compares the rates of new and active users to stay ahead of the customer attrition curve.
Retention rate: a real-time view of actual usage
Benefits: provides a sense of whether an app is engaging users over the short and long term.
Usage rate: how many people are using the site over a period of time
Benefits: Uses mobile website metrics to determine the effectiveness and ease of use of the mobile app and to measure the level of interest.
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