Here the key points of our talk today about new emerging business models with startups in eHealth
Can you introduce AXA Strategic Ventures and AXA Factory?
- AXA Strategic Ventures is a global venture capital fund of 200m€ investing in #Insurtech with offices in San Francisco, New-York, London, Berlin, Zurich and Paris.
- AXA Strategic Ventures also interacts with AXA Incubator and has an accelerator named @AXAFactory
- The three entities work independently but can also act as a #fullstack #VC #Fund (older post)
What are you looking in this domain with startups?
- We look at startups developing a mobile and online platform about health with the following characteristics : induce a healthy behavior, share this attitude with a community and get revenues through a clear business model (ads, rewards, etc...).
- One good example is a startup recently interviewed on BFM TV named Running Heroes.
- Hence, we look at scaling this startup in leveraging with AXA distribution.
Do you see new business models emerging in eHealth startups?
- A traditional business model is freemium. You give a solution for free, get users and convert some of them to a pricing plan.
- But recently see the #reversefreemium model. Here, you distribute your solutions to users. Everyone pays but only a few benefit from all functionalities. This is a business model that we want to try. Basically, we invest in a startup and get distribution of the service coupled with your insurance.
- A good example is with Oscar using Misfits to reward fit. We see this model already in Germany based on comments from the audience and surely Oscar is not a traditional insurance company. This startup has raised about 150m$ in last round of financing in New-York
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