A new programme is looking to see the creation of reporters in residence (RIR) across the entrepreneurial space. The idea would be to create something similar to entrepreneurs-in-residence – an advisory position adopted by many Venture Captial (VC) firms such as Sequoia, Benchmark and Foundation Capital.
These positions offer expert advice to VCs on a range of topics while generally providing a part-time role and some financial stability to skilled start-up creators who might be in a transition between projects. The idea for a RIR would be very similar, according to the man behind the RIR programme, Conrad Egusa from media consultancy, Publicize.
Journalists – perhaps transitioning between academia and active roles, looking for new career options or taking time off to write – would be able to work part-time with companies such as Publicize on an advisory basis. This means that start-ups, many of whom are unused to dealing with media, will get best-practice advice on a range of topics – from creating press releases to timing campaigns to dealing with media enquiries.
“I truly believe this would be of help to the media & tech industries, because companies large and small almost unanimously seek media advice, and there are many experienced journalists in who could benefit from this,” says Egusa. “Although not all reporters may be interested in becoming an RIR (just as not all entrepreneurs express interest in becoming EIRs), I believe it benefits both industries to have it be available.”
via www.forbes.com
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