NEW YORK (AP) - When I realized I was paying off six different credit cards and not getting anywhere, I decided to consolidate my debt, like millions of other Americans.
I visited my local bank, asked for a $15,000 loan but was offered an interest rate higher than my cards were charging.
So I looked into online lenders and discovered a growing part of the sharing economy known as peer-to-peer lending, a system in which a group of investors pool money to loan to people like me.
The first company I went to, Upstart, was willing to lend me money but again, the interest rate was too high. Then I went to Prosper, the second-largest lender in the industry. Prosper found investors in my loan in two days and I had my money in five.
I never visited a branch or met a loan officer. And the interest rate of less than 9 percent beat the 13 percent offered by my brick-and-mortar bank.
After borrowing the money, I wanted to know more. Who were these "peers" and why did they think I was such a good credit risk?
The answer took me deep into an industry that has already attracted some of the biggest names on Wall Street, like Blackrock and Goldman Sachs, but remains below the radar of most federal regulators. Peer-to-peer lending is still untested by recession, and analysts say it can carry big risks for investors. Consumers, largely unfamiliar with the industry, could face interest rates that exceed even the most expensive credit cards.
The name "peer-to-peer lending" is somewhat misleading. While individuals do lend money, most of the funding for loans comes from hedge funds, insurance and investment companies, and wealth advisers. It took me three months to find a "peer" who invested in my loan.
Prosper, like the rest of the industry, is seeing exponential growth. The San Francisco-based service created $600 million worth of loans over the first three months of this year, more than triple what it did a year earlier, and it's hiring as many as 10 loan officers and other employees a week, says CEO Aaron Vermut.
Prosper competes with Lending Club, which went public in December, and has reported a 100-plus percent jump in the amount of money it loans year over year. Both companies expect their loan growth to double or triple in the foreseeable future.
Prosper and Lending Club are just two of dozens of companies trying to compete. Some, like Upstart, specialize in loans for young borrowers with limited credit history. Others, like OnDeck, which went public last year, focus on loans to small businesses.
Peer-to-peers have been able to charge less than traditional banks largely because their costs are low. Prosper, Lending Club and others have no retail branches, and the risk is passed onto investors. As more investors put money into these loans, interest rates have fallen as well. Prosper loans in 2013 had an average rate of 16.8 percent. In 2015, the rate is 13.3 percent.
Even with this growth, peer-to-peer lending is tiny compared with big banks. JPMorgan, for example, has $187 billion in consumer loans on its balance sheet.
The lending peer I tracked down is Don Davis. I owe him $1,500. Davis' company, Prime Meridian Capital Management, owns 10 percent of my loan.
"I take you at your word you'll pay us back," Davis joked in an interview.
Davis got into peer-to-peer lending in 2012 and owns more than 14,000 loans, in whole or in pieces. His $60 million-plus Prime Meridian Income Fund had a return of 8.5 percent in 2014.
Like many investors, Davis was attracted to peer-to-peer lending because other types of debt, such as bonds, had become unattractive
via www.katc.com