Forget about your supermarket and buy directly from your local farmers and foodmakers. French startup La Ruche qui dit oui (also known as The Food Assembly in the U.K.) has been making waves in its home country for a while now. But it seems like international investors also got the word as Fred Wilson from Union Square Ventures and Frédéric Court from Felix Capital are leading a $9 million Series B round (€8 million) in the food startup, with XAnge and Quadia also participating. This startup is fascinating for many reasons — La Ruche may have found the most efficient business model when it comes to building a food startup.
“Last year, we launched in the U.K., Germany, Spain and Italy. This round means that we need to solidify our existing markets,” co-founder and CEO Marc-David Choukroun told me. “We need to go faster when it comes to our innovation power.”
via techcrunch.com
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