In the zoo that is Silicon Valley, the most popular exhibit is the unicorns. Billion—dollar companies feted by the press and the envy of every entrepreneur with an idea — the rarest of the rare, but nonetheless what comes to mind most when most people think of the innovation race.
Today's savvy venture capitalist knows profitability doesn't come from chasing unicorns. And smart founders see the writing on the wall — private investors are looking for more than reassurance than a set of white wings and a sparkly horn. In smaller markets (pretty much anywhere outside the Bay Area), where institutional investors aren't as prevalent as Starbucks in Manhattan, founders who understand the realities of their own situations will be set up for success in pitch meetings.
Be realistic about your value
“In small markets, where there are fewer if any unicorns, we see a lot of sk
In the zoo that is Silicon Valley, the most popular exhibit is the unicorns. Billion—dollar companies feted by the press and the envy of every entrepreneur with an idea — the rarest of the rare, but nonetheless what comes to mind most when most people think of the innovation race.
Today's savvy venture capitalist knows profitability doesn't come from chasing unicorns. And smart founders see the writing on the wall — private investors are looking for more than reassurance than a set of white wings and a sparkly horn. In smaller markets (pretty much anywhere outside the Bay Area), where institutional investors aren't as prevalent as Starbucks in Manhattan, founders who understand the realities of their own situations will be set up for success in pitch meetings.
Be realistic about your value
“In small markets, where there are fewer if any unicorns, we see a lot of sk