The term “InsurTech” is a bit ambiguous, describing a wide scope of activities. Depending on the source, InsurTech may cause disruption of current insurance practices, the rise of new insurance products, the evisceration of entire insurance C-Suites, the ascension of new entrepreneurs to Unicorn status. This is not particularly helpful.
I prefer to use a basic construct from Investopedia: “Insurtech refers to the use of technology innovations designed to squeeze out savings and efficiency from the current insurance industry model.”
In simple terms, it is a version of process improvement. The difference is that InsurTech takes away manual or semi-automated activities and redefine the process map with technology.
Who is doing InsurTech?
If I were just reading the current trade press, I would believe that InsurTech was the exclusive domain of 1,000+ start-ups which opened their doors post 2014, and are plotting a route to Unicorn land.
There is some truth here, but not all…
One of the first applications of InsurTech came well before the definition of the term. In the mid-1990s, Progressive Insurance began developing a device to send vehicle data to the insurer, which could record the use of vehicles for purposes of underwriting and rating.
Over the next two decades, Progressive fine-tuned the technology and the approach. It is now the ‘Snapshot’ product. A number of other insurers world-wide have adopted the general approach and exploited the technology to change the automobile business model.
What the new entrants are doing…
New entrants to insurance are moving quickly and are poised to make a substantial difference in how we do insurance and Insurance Technology.
For example, MetroMile – a recognized InsurTech leader – established itself in 2009 to use the same devices as Progressive, but to focus exclusively on the electronic data and analytic tools.
Other InsurTech leaders – including Slice, Trov, Lemonade – have leveraged technology to optimize underwriting and rating targets and eliminate redundancies and manual handling.
This is the disruptive side. But established insurers are not ignoring the lessons the start-up are teaching.
How can insurers ‘buy in’?
There are several well-publicized examples in Canada. Here are two.
- Aviva Canada has had a digital program going for several years. Ben Isotta-Riches, Aviva’s Canadian CIO, told attendees at the 2016 Insurance-Canada Executive Forum that the objective is to effect a cultural shift to compete with ‘born-digital’ competitors. Aviva just recently opened a ‘Digital Garage’ in downtown Toronto, modeled after similar facilities in London and Singapore.
- Economical Insurance introduced Sonnet, a new underwriting subsidiary company, which is focused on direct to consumer distribution of personal lines b
Helvetia Insurance is launching the Helvetia Venture Fund at the beginning of 2017 to help drive forward digitisation. The fund invests systematically in start-ups which are contributing to the digital transformation of Helvetia’s existing core business, thus facilitating targeted business model innovations. Around CHF 55 million will be invested in approximately 25 young companies over the next few years. Helvetia will set up a fund management company in Luxembourg for this purpose.
Focus on insurtech and start-ups that link to the business
The fund pursues strategic and financial goals. On the one hand, it will focus on insuretech start-ups. These are young companies active in the traditional value chain of an insurer. On the other hand, it will invest in start-ups whose business models link to Helvetia’s business. Helvetia aims for operational cooperation with all start-ups. The investments are therefore made primarily in countries in which Helvetia operates, i.e. Switzerland, Germany, France, Italy, Austria and Spain.
“The Helvetia Venture Fund will make a substantial contribution to the successful implementation of the helvetia 20.20 strategy. In order to make use of business model innovations, we want to invest in the appropriate start-ups and work together with them,” explains Philipp Gmür, Group CEO of Helvetia.
Cooperation with b-to-v
Helvetia is working together with b-to-v Partners AG, based in St.Gallen, in the venture capital sector. The Helvetia Venture Fund will thus benefit from the start-up deal flow and the experience of b-to-v. However, the investment decisions will be taken by Helvetia. This allows for the necessary agility, lean processes and short decision-making routes for all investments.
New Corporate Development division for efficient strategy implementation
The Helvetia Venture Fund is part of the Digital Ventures department in the Corporate Development function. This new function will support the efficient implementation of the helvetia 20.20 strategy and will also group and drive forward the company-wide initiatives and programmes. Corporate Development reports directly to Philipp Gmür, Group CEO of Helvetia. Martin Tschopp, who is joining Helvetia as of the first quarter of 2017, will take over as Head of Corporate Development.
Martin Tschopp has worked at UBS since 2012 and since 2015 held the role of Chief Operating Officer for Asset Management Switzerland. The 52-year-old worked at Swiss Life between 2006 and 2011 and left the company as CEO in Luxembourg. His career began in 1990 as a consultant at Andersen Consulting Switzerland. From here, he moved to
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