Caption:Guy Mills, Chief Executive Officer, Manulife (International)Life insurance policies are traditionally taken for the purpose of ensuring the policyholder's loved ones remain financially secure should unforeseen circumstances occur.
However, present-day insurers recognize that it is no longer business as usual. It is hardly enough to have an insurance policy to protect against typical causes of death – be it accidents, illness or old age. Consumers wish to enjoy life for "the moment", and insurers who recognize and tailor insurance products for this need will benefit.