StashAway: Investing and wealth management in the new normal
Nino Ulsamer, Co-Founder and CTO, expounds StashAway’s new approach to investment based on customer-centricity, data and automation
17 min readDigital technology has the capability to democratise the instruments of financial services in previously inconceivable ways; what used to be tools reserved for professionals are now being made available to the general public on intuitively designed, tech-enhanced platforms. Headquartered in Singapore, StashAway was founded in 2016 upon the principles of providing bespoke, affordable and high-quality digital solutions for wealth management, and it’s a mission that continues to this day. Nino Ulsamer, Co-Founder and Chief Technology Officer, spoke with us about how the company started and its goals in the APAC (Asia-Pacific) market.
“It was more than five years ago that I met Michele (Ferrario, CEO and Co-Founder), who, at the time, was looking for a business partner to start a new company,” recounts Ulsamer. Ferrario, a successful and experienced entrepreneur with established businesses in North America, Europe and Asia, was dissatisfied with investment products offered to him by banks in the latter and wanted to develop something comparable to those in other regions. He immediately went to Ulsamer as his first port of call. A seasoned veteran of the European robo-advisory market, he too shared an interest in a different investment model because of his own experiences. “I didn't know much about investing at the time, but the idea of having a digital wealth manager that acts as a guide for your investing journey and isn’t incentivised by commissions or trying to sell you random products was very attractive.” Bringing on board Freddy Lim, Co-Founder and Chief Investment Officer, provided the final piece of the puzzle, and StashAway was created.
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